product, strategy, demand, thought leadership
I'm a full-stack B2B marketing leader.
I'm a technology enthusiast with over two decades of relevant marketing experience. I leverage my deep technical expertise to execute effective marketing activities that grow your business
I have been a marketing leader at Microsoft, Microstrategy, and Arena
Market opportunity, company strengths, competitors, customer segments and targets, resource planning
Value proposition, messaging and positioning, sales collateral, pricing
Contact discovery, lead generation, lead nurturing, events, webinars, landing pages,
Define marketing processes, select and configure martech stack, measure and report results
Sales training materials, sales content repository, frequently asked questions
Press, industry analysts, influencers, thought leadership, brand identity, speaking proposals
Visual overview of how Arena's product works
(created concept and content and worked with designer for layout).
Product brochure for Arena
(wrote copy and provided guidance to a designer for layout).
Anonymous case study for Arena
(wrote copy, created graphics, and designed document)
White paper optimized to generate leads from a landing page
(rewrote a thought-leadership paper and designed document)
Sample marketing plan I used with my freelancing clients
(freelance business is signal | noise marketing).
Overview of pay-per-click (PPC) marketing created for freelancing clients
(freelance business is signal | noise marketing).
Brand guide for Arena
(provided guidance on logo, colors, and fonts and worked with designer to create guide).
Overview of best practices for content marketing created for freelancing clients
(freelance business is signal | noise marketing).
Messaging and positioning framework for Arena
(wrote proposed messaging and positioning and aligned with leadership team).
Press release for client presentation at industry event
(wrote and published release on PRWeb).
The Advisory Board Company provides industry analysis and advisory services to the health care industry. As a result of my outreach, they published a profile on Areana.
Recap of panel discussion at an industry event contributed to Becker's Hospital Review
(provided content and worked with freelance writer).