me

I'm a full-stack B2B marketing leader.

I'm a technology enthusiast with over two decades of relevant marketing experience. I leverage my deep technical expertise to execute effective marketing activities that grow your business

I have been a marketing leader at Microsoft, Microstrategy, and Arena

My Portfolio

infographic

Infographic

Visual overview of how Arena's product works
(created concept and content and worked with designer for layout).

Brochure

Brochure

Product brochure for Arena
(wrote copy and provided guidance to a designer for layout).

Case Study

Case Study

Anonymous case study for Arena
(wrote copy, created graphics, and designed document)

Lead Generation Paper

Lead Generation Paper

White paper optimized to generate leads from a landing page
(rewrote a thought-leadership paper and designed document)

Marketing Plan

Marketing Plan

Sample marketing plan I used with my freelancing clients
(freelance business is signal | noise marketing).

PPC Overview

Pay-Per-Click Overview

Overview of pay-per-click (PPC) marketing created for freelancing clients
(freelance business is signal | noise marketing).

Brand Guide

Brand Guide

Brand guide for Arena
(provided guidance on logo, colors, and fonts and worked with designer to create guide).

Content Marketing Best Practices

Content Best Practices

Overview of best practices for content marketing created for freelancing clients
(freelance business is signal | noise marketing).

Messaging Framework

Messaging and positioning framework for Arena
(wrote proposed messaging and positioning and aligned with leadership team).

Press Release

Press Release

Press release for client presentation at industry event
(wrote and published release on PRWeb).

Analyst Profile

Analyst Profile

The Advisory Board Company provides industry analysis and advisory services to the health care industry. As a result of my outreach, they published a profile on Areana.

Panel Recap

Panel Recap

Recap of panel discussion at an industry event contributed to Becker's Hospital Review
(provided content and worked with freelance writer).

GET IN TOUCH

  • 604 Malcolm Pl
  • Alexandria, VA 22302
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